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But unfortunately Yahoo actually tried to be one, sort of.Project managers at Yahoo were called "producers," for example, and the different parts of the company were called "properties." But what Yahoo really needed to be was a technology company, and by trying to be something else, they ended up being something that was neither here nor there.Technology companies made money by selling their software to users. Imagine a company with several times the power Google has now, but way meaner. Yahoo watched them crush the first hot Internet company, Netscape.

He thought we were meeting so he could check us out in person before buying us.I thought we were meeting so we could show him our new technology, Revenue Loop. Merchants bid a percentage of sales for traffic, but the results were sorted not by the bid but by the bid times the average amount a user would buy.They'd been thrown off balance from the start by their ambivalence about being a technology company.One of the weirdest things about Yahoo when I went to work there was the way they insisted on calling themselves a "media company." If you walked around their offices, it seemed like a software company.Monday, January 29, 7- pm, Chicago Avenue & Main Street Branch Aging writer Kilgore Trout, finds to his horror that a Midwest car dealer is taking his fiction as truth.

What follows is murderously funny satire, as Vonnegut looks at war, sex, racism, success, politics and pollution in America and reminds us how to see truth.

Led by a large and terrifyingly formidable man called Anil Singh, Yahoo's sales guys would fly out to Procter & Gamble and come back with million dollar orders for banner ad impressions.

The prices seemed cheap compared to print, which was what advertisers, for lack of any other reference, compared them to.

That's why Yahoo as a company has never had a sharply defined identity.

The worst consequence of trying to be a media company was that they didn't take programming seriously enough.

How were they to know that Netscape would turn out to be Microsoft's last victim?