This growth is part of a broader boom in live streaming services.
These cost coins, which you earn from spending time interacting on You Now.Users can also give premium goods, which cost money to acquire."Smartphones provide all the critical pieces for these new services.They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.
Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.The comments on popular videos fly by far too quickly for the broadcaster to follow.Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing."Guys, I’ve been drinking too much water," he tells his smartphone camera.A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.