Instead of interacting with the people around her, she chose to search for a companion elsewhere online.
We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.
I actually don’t see in my data any negative repercussions for people who meet partners online.
The interview has been edited for length and clarity.
You have one of the most unique data sets about modern romance. Well, one of the first things you have to know to understand how dating — or really courtship rituals, since not everyone calls it dating — has changed over time is that the age of marriage in the United States has increased dramatically over time.
For folks who are meeting people everyday—really younger people in their early twenties—online dating is relevant, but it really becomes a powerful force for people in thin dating markets.
In a 2012 paper, I wrote about how among heterosexuals, the people who are most likely to use online dating are the middle-aged folks, because they’re the ones in the thinnest dating market.
"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.
They are important today — roughly one of every four straight couples now meet on the Internet.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.