In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade titles.In 1985, a cosmetically reworked version of the system known outside Japan as the Nintendo Entertainment System or NES, launched in North America.The practice of bundling the system along with select games helped to make Super Mario Bros. In 1988, Gunpei Yokoi and his team at Nintendo R&D1 conceived the new Game Boy handheld system, with the purpose of merging the two very successful ideas of the Game & Watch's portability along with the NES's cartridge interchangeability.
The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and Coleco Vision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.In 1979, Gunpei Yokoi conceived the idea of a handheld video game, while observing a fellow bullet train commuter who passed the time by interacting idly with a portable LCD calculator, which gave birth to Game & Watch.Abandoning previous ventures in favor of toys in the 1960s, Nintendo then developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan's third most-valuable company with a market value of over billion.Based in Kyoto, the business produced and marketed a playing card game called "Hanafuda".Nintendo's first venture into the video gaming industry was securing rights to distribute the Magnavox Odyssey video game console in Japan in 1974.
Nintendo began to produce its own hardware in 1977, with the Color TV-Game home video game consoles.The first Game & Watch game released, titled Ball, was distributed worldwide.The modern "cross" D-pad design was developed in 1982, by Yokoi for a Donkey Kong version.He then acquired the license to use Disney characters on playing cards to drive sales. The company then began to experiment in other areas of business using newly injected capital during the period of time between 19. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.In 1963, Yamauchi renamed Nintendo Playing Card Co. In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time.He worked for Yokoi, and one of his first tasks was to design the casing for several of the Color TV-Game consoles.