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The station also broadcasts football and basketball play-by-play of the University of Kentucky Wildcats & Louisville Cardinals. Originally, WCKY was licensed to Covington, Kentucky, and was treated as a Kentucky-based station.

On November 10, 2014, i Heart Media Cincinnati announced that both WCKY and sister station WSAI have joined the Cleveland Cavaliers Radio Network. This status helped WCKY's case before the FCC to increase power from the original 5,000 watts to 50,000 watts in 1939 - even though it was literally across the river from Cincinnati and fellow 50,000 watt station WLW.

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In 1964, in connection with WCKY obtaining Reds games, the station held a contest for the farthest listener. Its west coast counterpart is KFBK in Sacramento, California (which is also owned by i Heart Media).

KFBK and WCKY are both Class A broadcast facilities on this channel in the United States.

WCKY is an AM radio station in Cincinnati, Ohio, United States, broadcasting at 1530 k Hz with 50,000 watts, and its transmitter is located in nearby Villa Hills, Kentucky.

It is a class A clear channel station, sharing the frequency with co-owned station KFBK in Sacramento, and can be heard, particularly at night, over most of the eastern U. The station is owned by i Heart Media and uses the on-air nickname "Cincinnati's ESPN 1530." WCKY carries a sports talk radio format, and is the Cincinnati affiliate for ESPN Radio, including Mike and Mike in the Morning, and Scott Van Pelt.

As such it attained a small but loyal following outside of Cincinnati but ratings in the conservative Cincinnati market were about half of the former oldies format.

The WSAI call sign quietly returned to its previous frequency on the AM dial as sports/talk "1360 Homer" (which first appeared on-air in 1997 under the WAZU calls).

WCKY switched to News & Talk and became the first all News/talk radio station in Cincinnati.

The line-up included local host Mike Mc Murray and for a short time now national host Doug Stephan.

The station also features local sports talker Mo Egger.

WCKY is the flagship station of the Cincinnati Bengals (along with WEBN, and are also simulcast on WLW after Cincinnati Reds baseball season ends). The station went on the air on September 16, 1929 at a frequency of 1480 k Hz on the AM dial.

The station has a long history of a powerful night-time signal. It is a practice that has survived numerous format and call sign changes to this day, although with a reduced presence following the most recent change to sports talk.