2010 was the year mobile dating becoming mainstream.
At the 2012 i Date Mobile Dating Conference, the first ever consumer focus group for mobile dating apps unanimously reiterated the same complaints from years prior. These concerns varied between participants and included physical, emotional and sexual risks, the risk of being scammed, the risk of encountering dangerous and dodgy people, the risk of pregnancy, risks to family, the risk of lies and deceit.
To counter these risks, participants undertook various activities that made use of the technological resources available to them and also assessed how others did or did not use technology.
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Proxi Dating was one of the first dating services using bluetooth.
In 2004 Match, Webdate and Lavalife were the mobile dating early leaders.
With the advent of GPS Phones and GSM localization, proximity dating is likely to rise sharply in popularity.
According to The San Francisco Chronicle in 2005, "Mobile dating is the next big leap in online socializing." with most users falling in the under 35 age range.
Some companies even offer services such as homing devices to alert users when another user is within thirty feet of one another.
Some systems involve bluetooth technology to connect users in locations such as bars and clubs. These systems are actually more popular in some countries in Europe and Asia than online dating.
How and why people use different media on the Internet has been a primary interest in computer mediated communication since the inception of the Internet.