By 1921, East Coast newspapers were looking for ways to increase their circulation.Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.Over the years, Miss America has continually made a difference in people’s lives through her charitable and community service endeavors, using her national platform to educate millions of Americans on important issues facing society.
Miss America is more than a title, it’s a movement of empowering young women everywhere to achieve their dreams by giving them a voice to inspire change and by honoring their commitment to helping others.
They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
As America moved headlong from the Victorian to the modern age, a new image for women developed, symbolizing the changing times.
According to leading magazines and periodicals of the time, the modern woman was vigorous. This was an unprecedented break from the rigorously controlled physicality prescribed for the ideal 19th century woman, with its emphasis on delicacy and fragility.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.