Until several months ago Mueller and Smith, the Creative Director, were developing episodes 'on the fly' according to Hogan, who does more of the business-side of things as the company's CEO.
'It was never about money or growth or this or that. And as crazy as that sounds, I think at certain points we've been able to do that.That was our pinnacle, was can we break reality for people? And that's what we'll continue to try and do is blow minds with crazy experiences.'Every month, Hunt A Killer subscribers are sent a box (left) with manila envelopes filled with different clues inside (right).Subscribers are told they have joined a community called the 'Listening Friends of America' and will be receiving packages from a 'Friend', someone who spends their time in isolation, whether in a prison, a hospital, hospice or a psychiatric ward.That 'Friend' will send subscribers letters, pictures, articles and other items which all together is meant to lead recipients to solve a murder mystery when they solve the puzzles and crack the codes.Dr Scott Bonn, a criminologist and author, told Daily that 'true crime has always been an entertainment genre' because it brings people closer to evil without actually being personally affected by it – plus, people love to be the detective and solve the crime themselves, especially from the comfort of their own home.
Hunt A Killer is a subscription service where subscribers are sent a box filled with letters, ciphers and clues every month to guide them through an interactive murder mystery they are supposed to solve from their home The premise of the game is that subscribers are part of a fictional organization called 'Listening Friends of America' and will be receiving packages from a 'Friend', someone who spends their time in isolation, whether in a prison, a hospital, hospice or a psychiatric ward.
Other than that, little is known about what happened to her.
That newspaper clipping from an unspecified outlet is just one of several items including a picture of a swan, a constellation chart, a small crushed paper cup and two letters: one a letter of welcome from a fictional organization called 'Listening Friends of America', the other an ominous, typewritten letter from a man named John William James.
Each box is set up almost like an episode of a television show and a series of boxes follow a storyline like a season.
Hunt A Killer has tapped into the crime and true crime genres, which have been made popular by the likes of true crime documentary series such as The Jinx and Making a Murderer, crime dramas like Mindhunter and Criminal Minds and even full channels devoted only to true crime such as Oxygen and Investigation Discovery.
In the first episode box, participants are sent a couple of newspaper clippings, a picture of a swan, a constellation chart, a small crushed paper cup and two letters The premise of Hunt A Killer is that subscribers have joined a fictional community called 'Listening Friends of America' and they and will be receiving packages from someone who spends their time in isolation, whether in a prison, a hospital, hospice or a psychiatric ward.