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She considers the book her bible, but she pushes the idea a step further. And social media, combined with a presence like Skylar, attracts people to the sport, to the team, to her personal brand in a way that could never happen before.

I'm gonna take you.'" She combined that brassy toughness with a head for the game. "I had to learn moves, to go between my legs and cross back over.

How to pump fake, how to shoot a floater so I don't get blocked." Throughout her development, she never thought she was the most talented player, just the most competitive, a "bossy little girl," she says, who was "all left. " All left was all right with Mc Graw, who didn't wait to woo the star, instead offering the hometown girl a verbal scholarship before she finished eighth grade. On the first day Diggins could receive correspondence from colleges, the letter carrier came to her door like Santa, his bag filled with 126 pieces of mail.

No amount of digital savvy can fully prepare a person for that, Diggins included. "I was in the library from 3 to midnight yesterday studying for a macro test.

The hardest part was understanding that not everyone wants to see you do well." She dealt with it the way she always has when stressed: She hit the gym, studied more film, focused on her game.

Still, as she led South Bend's Washington High to four Indiana state title games, taking home the crown in 2007, most observers figured she'd take up Mc Graw's offer. " In the next breath, Diggins switches to the downside. "My mom wasn't there and my community wasn't there. I woke up knowing I was going to Notre Dame." The collective sigh of relief from the Irish basketball office, where Mc Graw and assistant coach Niele Ivey sweated over Diggins for four years, was enough to generate gale-force winds.

As signing day approached, however, Diggins was still leaning heavily toward Stanford. It would have been pretty weird being away from Notre Dame after being around it for so long. "Everyone assumed she was coming here the whole time," Mc Graw says, "so if she doesn't come here, we're gonna look ... for another job." Peters recalls that when Diggins made the announcement to her future teammates, "we pounced on her.

Soon after that, Notre Dame called on media consultant Kathleen Hessert for guidance.

When asked about the player's appeal, Hessert referenced the book The Attention Economy, which makes the argument that the global economy's new currency is the ability to capture people's increasingly fractured attention.

Diggins showed up every day, and she wasn't treated like a little girl, either.

"It was all guys there," says Diggins, "so if you wanted to get in a run, you had to have a swag about you: 'You're not just going to run me over because I'm a girl.

Le Bron James, Dwyane Wade and Kevin Garnett sang her praises as a player. And she's attractive with a growing profile in a privacy-challenged world.