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If you have a Mail Chimp account, you can easily set up a pop-up form on your Rebel Mouse site by following these simple steps: This is where you'll choose the format of your pop-up form, as well as when it should be displayed to people who visit your site.

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We are all living decades longer than we once did, and are staying fitter, healthier (and in some cases, friskier) further into our wisdom years than ever before.

This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.

To customize your pop-up form, follow these next steps.

With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.

One thing we have been struck with has been the important role that dinner plays in the social (or not-so-social) lives of most older adults.

Nobody likes the idea of spending years cooking for themselves and eating alone.It's been a delicate, nerve-racking dance for publishers to play the platform game, and it's even caused some rivalries to transform into alliances.When used in a smart way, pop-up forms can be a powerful tool for growing audiences, generating leads, and creating loyalty.Several of today’s dating services are built specifically around this concept: Grouper, for example, hooks up groups of young people in bars and offers them a free first drink as part of the package. The fundamental premise behind most dating services for young people is that the ultimate goal is to find love and marriage.While this is true for some older adults, it is far from universal.This is why, for most older adults, a dinner date is the most important first step towards finding companionship.