Like I said, our clients are the type who, on weekends will like to get out and have a wine, but on Monday morning they’ll be at F45 training. “The other 1% should go to Crossfit.” One of the biggest changes that’s been visible in the exercise industry is the acceptance of group training regimes, and programs that are beneficial when performed with other people.
“The reality is you’ll find a lot of guys are now moving towards group training, which we never saw before.
In Australia, we’re more house music, happy house and all that kind of stuff, and rock. They can log on, there’s jazz, there’s rap, there’s hip hop, there’s everything you can possibly imagine, and we have what we call our Workout Mix Of The Day, which is obviously a 45 minute playlist, but they can also pick different 45 minute playlists from the different genres that we have to meet their tastes.” “You ever worked out to jazz? In three years times and five years times, guess what they’ll be doing? Whether you like it or not, Orangetheory and Barry’s Bootcamp won’t be around in ten years. “The beautiful thing about F45 is that all the equipment you see at the end of the night moves out to the side of the room. We don’t have big cumbersome equipment like a treadmill.
We change the equipment every single year, we bring out new equipment, but the rule that we basically have is that the equipment has to be able to be moved to the side of the room at the end of the night.
“We’ve got different workouts and different branding, for instance, one of them is called Romans, which is a weights workout; but the Romans workout today is completely different to the Romans workout that we were doing two years ago, and the Romans workout in three years are completely different.
There will be the same system where you move around the room in the same way but the equipment and the exercises will be completely different. We’re always innovating, but you can’t do that when you’ve got a whole room full of treadmills and rowers.
@f45_training #f45 #f45training #fitfam A post shared by Paige Hathaway (@paigehathaway) on “The face? ” teases Paige, who’s sitting cross-legged in an armchair, decked out in F45 training gear and an oversized hoodie.
“We could never have done this without Paige” Rob quickly shoots back sarcastically.
The first thing is people have so many different ideas and strategies and there’s new fad diets coming in and out, but the reality is it’s like everything: the simpler you can keep your philosophy the better. Our diet plans, our challenges – they’re all built around sustainability and are really simple, which is very rare in the fitness market, where often they expect you turn up seven days a week and train, not have any cheat meals, not drink any alcohol.
“We understand that that is just absolutely never going to happen, and is probably going to lead to people leaving the system, so we do everything in balance.
There’s no denying Australia’s love affair with working out. Former equities trader Rob Deutsch co-founded F45 back in 2011.
We’re a nation of beaches beset with bronzed and buff bodies, and rather proud of it.
Rob’s business is all about making fitness accessible to everybody. Get so deep inside your own head that nothing could ever stop you from reaching your goals! He actually has the big one and I have the small one.” This hints at what makes Paige the ideal face of an already successful fitness philosophy. It can be done alone or with friends, but is largely focused on maintaining a balance between the inevitable calories that go along with a strong social life and having myriad apps in your pocket that can have a pizza to your door in under 30 minutes.