Magnacca has tried to breathe new life into the stodgy brand through stunts such as opening a pop-up store in New York's Penn Station.
Though Wall Street analysts have welcomed these efforts, many think it's too little, too late.
Wall Street is a sucker for a good comeback story, and it got plenty of them in 2013.
We're not predicting that they will go out of business tomorrow, or anytime soon. Martha Stewart Living Omnimedia Martha Stewart's media empire has been circling the drain for years as the diva of domesticity's popularity fades.
Stewart has proven far more adept at fashioning crafts than at developing a coherent, successful corporate strategy.
It was acquired in 2011 by a group of investors including Panasonic and singer/actor Justin Timberlake.
The investors acquired the site from Rupert Murdoch's News Corp., now 21st Century Fox, for million. had famously bought the company six years earlier, for 0 million.
Investors have complained that Stewart is vastly overpaid and she cut her pay in response.
Stewart's best hope is to sell the company but given the trouble she has caused it's hard to imagine who would buy MSO.Sears has announced plans to spin off Lands' End and sell its auto centers, a deal that one analyst estimates could be worth as much as .5 billion.But the company has about .8 billion in long-term debt.During the company's third quarter, its only profitable business was merchandising.Even those profits may be in jeopardy as the company has had to revise its partnership with J. Penney after being caught in the middle of a nasty battle between that retailer and Macy's.Wall Street analysts expect the red ink to continue for the foreseeable future.