Cooler, lighter body With its improved outer body, the ghd Gold Max Styler stays cooler to the touch for longer and is lighter to handle.
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The ghd Gold Max Styler is luxurious at its best, this is Ghd's most Stylish styler in the ghd range to date.
With a sleeker design these larger plates tame the most fiercest curls, the longest locks and Afro-Caribbean hair; letting you create your style in no time.
2100W motor, two concentrator nozzles, advanced ionic technology, 3m power cable.
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The adverts used sexual and religious imagery and the ghd slogan 'A new religion for hair'.
The success of the brand has also seen a wide number of websites and market traders selling counterfeit ghd stylers, which are poor quality and can also be dangerous.
See our guide to avoiding fake ghds for help in finding authentic stylers.
In 2011, ghd launched a new 'gold styler', their most advanced hair straightener to date and also entered the hair dryer market with the launch of the ghd air.
Katy Perry was announced as the face of ghd in 2011 and has featured in a number of photoshoots for ghd.
The history of ghd has been an incredible British success story and the fact that no girl can live without them today, shows just how quickly a new brand can achieve worldwide success with a great product, good marketing and a solid business plan.
If you are over 25 however, you will probably remember the wasted hours spent blow drying your hair straight in the morning before the revolutionary ghd hair straightener changed the hair styling world.