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of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.

They contain subliminal message coded with appropriate colors and fonts.

Adult dating sites are more serious and appeal to the romantic part of the intended users.

The has a cute logo with graphical hearts and plain sans-serif font in white over a deeper hue of pink, a shade of sweet romance.

Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).

Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.

If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.

Enroll in a yoga class and learn to surf—they’re the most popular activities for men and women alike, so either desirable singles are super mellow or it’s aspirational, and everyone to be mellow.Usually teenagers prefer great social and networking sites.Dating and love logo design’s that will lure to them make the website an instant hit.And with the internet speed dating is becoming more common.Companies who have dating services host websites and offer package deals to potential clients online.Strangers can chat, date, play games and get in touch with one another through these portals.