Her latest development is a pioneer of the ‘female-friendly’ dating app, requiring women to send the first message after the two of you match with each other – though they only get 24 hours to do so to encourage them to be proactive.
It limits you to 12 or so potential matches per day (the exact amount depends on how many Facebook friends you have), giving it a bit more focus than the sprawl of Tinder or Happn.
They also just introduced timed matches which give you 24 hours to send the first message otherwise it expires, encouraging users to make matches more quickly.
Download: i OS / Android Shtick: Focuses on getting people offline and meeting in person 5 years old / Gained 2.3 million users across both its dating and couples services / Available nationwide and in 30 countries across the globe How About We puts your dating skills to the test before you even lock eyes with your matches.
Instead of simply browsing profiles, you must suggest ideas for potential first dates.
The power is entirely in the girls’ hands – but at least you lose the pressure of coming up with a dazzling opener. All I have to do is swipe on women I'm attracted to and find interesting and eventually some of them message me.
It takes out all of your carefully crafted openers that never get responses from matches that swiped right on you in a drunken stupor or are just looking for validation and not a date.
I used CMB casually for 8 months and ultimately didn't meet anyone from it.
I passed on most of the ‘bagels' and eventually stopped using it, however I can definitely see how it has its user base and will work well for some.
Just like online dating before it, dating apps started out as a bit of a dirty secret – how many Tinder profiles joke that they’ll want to lie about how you met?
But time and ubiquity have meant that apps like Tinder and Grindr are no longer seen as a source of shame, and they’re just another of the many ways people can try and meet each other in the modern digital age.
They claim that it’s a great way to find that cute girl you spotted at the supermarket, but in reality it tends to just yield a long list of people you were vaguely near that one time.